Building Beautiful Brands

The W Conference 

The W Conference is a 2-day conference for the working-woman who desires balance between her career and home life.

Visual Language

With each year, we selected an entire visual approach that would express the meaning behind the specific theme that was selected. Photographic, illustrative and all things in between were specific to the chosen theme and would evolve annually. 



Each year would be an expression of femininity with an interaction with stylized objects, environments or a combination of the two to convey the overall concept.

Social Content

We developed custom curated content to connect with the target audience of the W Conference. Combing these meaning-filled posts with references to other impactful and relevant leaders on the W Conference’s feed, established their brand as an informative, inspiring and relatable resource.